90-Day Revenue Plan
Objective
Build near-term revenue through two parallel tracks over the next 90 days:
- Track A: Enterprise/Gov Contracts
- Track B: Recurring Product Revenue
Track A: Enterprise/Gov Contracts
Target Segment
- 20 target accounts total across:
- Defense contractors
- Banks
- Healthcare platforms
Core Offer
- Paid pilot program
- Duration: 6–8 weeks
- Scope: Fixed-scope implementation
- Pricing: $25,000–$100,000
Weekly Funnel Metrics & Owners
| Funnel Stage | Weekly Metric Target | Owner |
|---|---|---|
| Account mapping | 5 new target accounts researched until 20 total are covered | RevOps Lead |
| Outreach | 20 outbound touches (email/LinkedIn/warm intros) | Account Executive |
| Discovery meetings booked | 5 meetings/week | Account Executive |
| Qualified opportunities | 2 opportunities/week move to pilot scoping | Solutions Architect |
| Pilot proposals sent | 1–2 fixed-scope proposals/week | Solutions Architect + Sales Lead |
| Paid pilots closed | 1 pilot every 2–3 weeks | Sales Lead |
| Pilot kickoff | 100% of closed pilots start within 2 weeks | Delivery Manager |
Track B: Recurring Product Revenue
Product Motion
- Launch a self-serve starter plan
- Weekly commercial cadence targets:
- 5 demos
- 2 trials
- 1 paid conversion
- Publish one integration template per week focused on tiny-LLM agent stacks
Weekly Funnel Metrics & Owners
| Funnel Stage | Weekly Metric Target | Owner |
|---|---|---|
| Top-of-funnel traffic/leads | 200 qualified landing-page visitors or 40 sign-up intents | Growth Lead |
| Demo bookings | 5 demos/week | Product Marketing Manager |
| Trials started | 2 trials/week | Developer Relations |
| Trial activation | 80% complete key activation steps in first 7 days | Product Manager |
| Paid conversions | 1 new paid customer/week | Growth Lead |
| Retention signal | 70% of new paid users active in week 2 | Customer Success |
| Integration templates shipped | 1 template/week (tiny-LLM agent stack) | Developer Relations |
90-Day Operating Rhythm
- Monday: Funnel review (targets vs. actuals, blockers, ownership)
- Wednesday: Pipeline and pilot/prospect checkpoint
- Friday: Weekly metrics scorecard + next-week commitments
Weekly Scorecard (Both Tracks)
Track A:
- Target accounts covered
- Outreach sent
- Discovery calls completed
- Qualified opportunities
- Pilot proposals sent
- Paid pilots closed
Track B:
- Demos completed
- Trials started
- Paid conversions
- Activation rate
- Week-2 retention
- Integration templates published
Definition of Success at Day 90
- Track A: 20 named accounts engaged, strong pilot pipeline, and multiple paid pilots signed
- Track B: Self-serve plan live with repeatable weekly conversion flow (5 demos → 2 trials → 1 paid) and a growing library of integration templates